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A bartender ready to level up your game and stand out?
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Are you...
A restaurant or bar manager craving consistency and high standards?
A beverage creative looking to push boundaries with modern techniques?
A brand wanting expert-led content that actually converts?
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a home bartender who's tired of googling cocktails and hoping they taste right?
Julian Cox is the bar whisperer behind award-winning programs for Gordon Ramsay, MGM resorts, and more. Now, he’s pulling back the curtain on what it takes to run a high-functioning cocktail program
team members
year founded
PRESS
"L.A.’s Cocktail Architect"
"One of LA's Most Accomplished Bartenders, Is Moving to Chicago”
“Award-Winning Bartender Julian Cox Is Taking Over MGM’s Entire Beverage Program"
"A Farewell Letter to L.A.'s Bartender Extraordinaire Julian Cox"
"Julian Cox, the king of L.A.’s bar scene, opens a new cocktail lounge in Studio City"
“James Beard-Nominated Bar Director Julian Cox Joins Tartine Team"
“How Drink Pros Mix Their Martinis"
“Julian Cox on raising the bar at 22 Bishopsgate"
“Interview with Mixologist Chef Julian Cox of Rivera Restaurant"
“Last Call for Julian Cox in Los Angeles"
“A Farewell Letter to L.A.'s Bartender Extraordinaire Julian Cox"
“Behind the Bartender: Julian Cox of Circa"
“John Sedlar, Julian Cox and more mix it up at the Taste’s ‘Dinner with a Twist’"
“Bartender Julian Cox Opens a Minimalist Cocktail Hideout in Hollywood”
“Bartender Julian Cox Opens a Minimalist Cocktail Hideout in Hollywood”
“Favorite Spots for Martinis in Los Angeles"
“APB Melrose Gin & Tonic"
“The Best Vodkas for Martinis, According to the Pros"
$600
How to Build & Train a Bar Team
Bar Program Costing & Menu Profitability
Service Standards & Bar Ops Systems
Ordering, Inventory, and Vendor Management
Hiring & Culture for Beverage Programs
leadership
and design
Fat Washing Techniques
Foams, Powders, and Gels
Airs & Carbonation
Advanced Garnishes
Menu Design Theory & Balance
the
techniques
$300
Get the tools, techniques, and mindset to move from "just another bartender" to an industry standout.
COURSES
$120
Bar Tools & Setup Essentials
Cocktail Families Overview
How to Double Jigger
How to Build Cocktails Fast
Types of Cocktail Shakes
Neo Classic Cocktails
Intro to Garnishing
THE
FOUNDATIONS
Kevin L.
Julian doesn't just teach drinks, he teaches discipline, intent, and flow. My bar shifts got smoother, faster, and my confidence tripled.
Anna M.
I used to rely on Pinterest recipes. Now I understand flavor balance, technique, and even how to batch like a pro. Julian made the 'why' finally click.
Lauren G.
Marcus V.
Emily T.
Before Julian, I made solid cocktails. After Julian? I make statements in a glass. My friends legit thought I got certified somewhere.
I brought Julian in to tighten up our cocktail program. Six months later, we saw a 22% lift in bar sales and our team’s execution is razor sharp.
I thought I knew cocktails until I trained with Julian. What he teaches isn’t just technique—it’s how to think like a world-class bartender
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