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Julian Cox is the bar whisperer behind award-winning programs for Gordon Ramsay, MGM resorts, and more. Now, he’s pulling back the curtain on what it takes to run a high-functioning cocktail program
Master the Foundations
From balance and ice control to garnishes and glassware, learn the habits that separate pros from amateurs.
Perfect Every Pour
Nail consistency with syrups, infusions, and measurements that deliver the same killer cocktail every time.
Upgrade Your Garnish Game
Craft garnishes with purpose, precision, and style.
Unlock Pro-Level Techniques
Shake, stir, and build drinks with speed, confidence, and muscle memory.
Learn the Cocktail Families
The secret templates that make creativity effortless and competition wins possible.
Create Signature Drinks
Turn classic structures into show-stopping originals that get guests talking (and ordering more).
Develop a Professional Presence
Build the small habits that make guests trust you, managers respect you, and peers take note.
Finish Like a Legend
Serve cocktails with intention, pride, and the confidence of someone who owns their craft.
Kevin L.
Julian doesn't just teach drinks, he teaches discipline, intent, and flow. My bar shifts got smoother, faster, and my confidence tripled.
Anna M.
I used to rely on Pinterest recipes. Now I understand flavor balance, technique, and even how to batch like a pro. Julian made the 'why' finally click.
Lauren G.
Marcus V.
Before Julian, I made solid cocktails. After Julian? I make statements in a glass. My friends legit thought I got certified somewhere.
I brought Julian in to tighten up our cocktail program. Six months later, we saw a 22% lift in bar sales and our team’s execution is razor sharp.